SCALE SMARTER, NOT HARDER

B2B SaaS growth for ambitious change makers

Whether you're a founder struggling to meet your next investor milestone, or a leader looking for smarter ways to grow demand and exceed your quarterly targets, I'll help you make sure you have the right strategies, systems and tools in place to grow, fast.

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Timothy Roberts

Weekend Listening


Tune in to learn more about rolling out HubSpot, avoiding siloed objectives, acquiring customers and the importance of an aligned go-to-market strategy for a scale-led business.

Real growth, is really hard

I'm going to make an assumption. Right now your ARR isn't where you'd like it to be. Perhaps you've decided to optimise for traction, but as you accelerate your tires are slipping. You've closed your first 10 customers and over $100k in sales, but the journey to $1M ARR is going to require change. You have some funding and a small team, but your runway is tight and you need a larger capital raise to get to the point you can begin scaling. This is where I can help.

  • Avoid alignment paralysis

  • Combat the skills shortage

  • Reverse performance invisibility

Do I dial up sales, marketing or something else?

"I need better leads and more SDRs" says sales; and "I need to increase PPC spend next month to fill the funnel" complains marketing. But despite having a skilled team, customer acquisition is slow - and expensive.

You know that something isn't working, but are unsure where to focus. This is a common challenge. Is everyone on the same page around how you acquire customers? Are you optimising for the right metrics? Should you be considering product-led growth? Is the team fully aligned around the target market? Will you find growth in your target segment?

It's easy to get caught up in the micro when you should be looking macro. How you approach the market should be a conscious, planned decision specific to your product and its market. With a clear go-to-market strategy, you can avoid alignment paralysis with clear, aligned goals for each functional team that deliver growth.

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How do I accelerate growth when I can't find the right skills?

The skills shortage is growing. It's getting harder and more expensive to find the right people, if you can find them at all. It's hard to remember when the right person just walked through the door. The person who just gets to work and visibly shifts the dial.

Leveraging the people you have is often the best way to grow - but they are likely to need up-skilling and coaching. While in some cases more senior leaders can take this on, with an existing workload there is never enough time in the day and it can take away from higher priorities - such as closing a big deal, a capital raise or solving a complex customer problem.

Should you invest in sales training? Should customer success have revenue targets? Do you have the people you need to unify sales, marketing, success and product? Bringing in a virtual growth and revenue leader can help reduce the burden on the existing team and open up new ways of looking at existing problems.

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How do I get consistent, reliable revenue metrics?

Ever needed to pull a number for the board at short notice and discovered its not as easy to find as you might think? Concerned that your acquisition costs are increasing, but you can't see where your funnel is leaking? Product data not talking to your CRM?

These are common, and somewhat unavoidable problems in the first few years of running a startup. But as your teams scale, and your budgets grow you need to invest in right systems and processes to capture data and tools to report on it. 

The interactions between sales, marketing, success and product are complex, especially if you're transitioning to product-led. Have you got the right systems in place to manage customer data? Do you have a single view of the full lifecycle? In a data driven business, understanding key metrics, conversion rates and velocity are essential to building scalable revenue.

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Timothy Roberts

Hi, I'm Tim

As passionate entrepreneur, I've founded my own tech startups including Data Vizioner, and worked with many others. I'd love to work with you to rapidly grow your B2B SaaS startup over the next 12 months.

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THE SMART GROWTH FRAMEWORK

Scale your SaaS product with predicability

There isn't a single formula for startup success - and if you try and follow the same rules as everyone else you'll end up like everyone else. The Smart Growth Framework will provide a self guided path to building out your own go-to-market strategy and become a breakaway startup.

Due to launch late 2022, request your advance digital copy of the first edition free.

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The Smart Growth Framework
EXPERTISE

Here’s what I can help with

Rocket

Go-to-market strategy for growth

The traditional funnel based lifecycle model isn't designed to help you grow exponentially. Find and activate the best go-to-market strategy to acquire, retain and grow your customer base, and align marketing, sales, success and product so you can achieve outsized results.

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presentation

Systems and tools to drive revenue

As you transition from founder-led sales and build your growth engine, you need the right tools and systems to scale. Combined with a clear, outcome driven implementation strategy, HubSpot can help you reduce friction, lower your customer acquisition costs and increase revenue.

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Key things we can look at as we work together:

Market positioning

Uniquely position relative to the pain in your target market and understand the competitive landscape as a foundation to build your brand.

Persona driven design

Capture, journey map and leverage buyer and user personas to fast track acquisition strategy and product development.

Product-led adoption

Align product with your GTM strategy to acquire users, qualify leads and leverage self-service alongside sales and success.

Upskilling your team

Enable your existing team to put your strategy into action with skills training, tactical planning and adoption of best practices.

Pricing strategy

Identify the right value metrics, and align your pricing with buyer value and your GTM strategy to increase signups and optimise your revenue.

Revenue systems

Ramp up efficiency by ensuring the right processes and tools are in place to align your revenue teams, and capture essential metrics.

Analytics setup

Establish the key metrics you need to run your business and report to stakeholders, and capture them across the lifecycle.

Tech stack review

The right tech stack is fundamental to growing, and you want to get the connection points between teams right before you scale.

FROM STARTUP TO SCALE UP

These are just some of the startups I've worked with

MacroActive
Auror
9Spokes
Unleashed
Blerter
Re-Leased
Data Vizioner
Litmaps

Tim helped navigate the challenging task of category creation in the events space. With a keen interest in product, as well as marketing and sales, he is adept at finding new approaches to solving complex growth problems. He is a great sounding board for ideas, understanding both the strategic nature of growth but also the technical challenges involved.

Richard Gill
FOUNDER, BLERTER Richard Gill

Taking a pragmatic approach, Tim always has helpful ideas and works to provide the best solution. With experience in web development, inbound marketing methodologies and HubSpot in particular, Tim is a wealth of knowledge and best practice advice. My team and I find Tim a joy to work with. I look forward to continuing to work together in the future.

1517560209830
HEAD OF MARKETING, QRIOUS Nicki Shirley

Tim gave me guidance on my professional development, upskilled me in a range of areas including marketing automation and user experience, and trained me on tools such as HubSpot and analytics. Tim is not only an innovative, technically savvy marketer, but also a great mentor who empowers and guides his team members. I enjoyed working with him a lot!

Emma Cheng
DIGITAL STRATEGIST, AAMPLIFY Emma Cheng
GET IN TOUCH

Ready to talk?

Ready to talk?


If it sounds like we're on the same page, you've found your first 10 paying customers and you've got the funding to grow revenue rapidly in the next 12 months, let's talk.

Meeting

We'll start with a 15 minute call to check we have the right fit. If we do, we'll schedule an in-depth paid discovery session to dive deeper into your most pressing challenges.

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All sessions will be on Zoom until late 2022.